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How to Measure the Effectiveness of Your Ads and the Metrics That MatterĀ 

For marketers, which are the metrics that matter? Why are the old ways of measurement and attribution hopelessly outdated? Our Lewis Rothkopf joins the Jeff Bullas Show to illuminate the good, the bad, and the future, when it comes to media measurement.

Published May 16, 2022
Categorized as Podcast

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