Connected TV (CTV) and audio streaming ads have become the new must-buys for marketers and among the fastest growing channels of advertising. We see budgets allocated to these placements more frequently than ever but measuring them is challenging. So, how do you effectively measure the impact of these placements?
With our Beachfront Media partnership and SSP integration, you can now access additional OLV, CTV, and Advanced TV inventory. And now you have the ability to purchase Programmatic linear TV, all on the Martin platform.
Marketers have long sought to “close the loop” when it comes to their marketing, looking to understand the real-world impact of their media
investment. For our client, that means understanding how many new runners were made aware of their brand, as well as the
impact that programmatic media has on website visits and online sales.
A key element to marketing is to accurately measure its effectiveness, so that we can, with precision, optimize and improve it. Attribution is a measurement process that consists of looking at individuals, identifying what marketing they were exposed to, and tracking that against some marketer-defined conversion event. There are many ways to attribute an impression to a conversion event, however, to do it properly involves two key concepts: click to learn about them.
Real time auctions have opened a great opportunity for advertisers to reach their target audience. The general ease of setup, scale, and targeting allow for marketers to advertise in ways they could not do before. One tricky part of bidding, however, is how much does one bid? Bid too low and the quality of the… Continue reading CPM Strategies of Real Time Auctions & Dynamic Bidding
While a person can be easily distracted while looking at multiple things at once – say, for instance, while glancing at a television, their tablet and out their window, it’s really only possible to listen to one thing at a time, with audio therefore commanding consumer attentiveness more than visual-first mediums.
Martin’s president, Lewis Rothkopf, recently sat down with leading supply-side platform Magnite to talk about why the future of marketing necessitates causal-based measurement, so that buyers can understand the incremental impact that advertising has had on their business.
Wanting to gain a better understanding of advertising’s impact on their business, our client took advantage of Martin’s advanced capabilities to drive incremental visits to their website.
Seeking to target small business owners and entrepreneurs, our client wanted to increase the number of online signups for their product suite, which includes subscription-based offerings.
Empower Media Marketing, a leading independent agency, wanted to measure the impact of Display media for a skincare products producer with a 60-year legacy of helping consumers care for themselves.