Martin DSP + Beachfront Media: Linear Programmatic Now Available

Martin is pleased to announce the immediate availability of Beachfront Media, the sell-side ad server built for Convergent TV. Beachfront is fully integrated into Martin DSP.

Through its Marketplace, Beachfront provides media buyers with real-time access to cross-screen advertising inventory that spans online video (OLV), connected TV (CTV), and emerging Advanced TV environments. Beachfront works directly with leading media owners, TV networks, and streaming services — such as AMC, Univision, CW, the MLB, VIZIO, LG, Philo, and Xumo — and offers curated, easy-to-activate private marketplace (PMP) deals.

Sample pre-built deals include:

  • Contextual Genres, powered by Beachfront’s proprietary genre normalization: Action/Adventure, Cooking/Food, Sports, News, Lifestyle, Comedy, Documentary, and Music
  • Publisher Type: Sports, News, Local News, Broadcast Networks, Minority-Owned, vMVPDs & FASTs, and DOOH
  • Sensitive Categories: Political Allowed, Legal Drinking Age (LDA) Approved, and Cannabis Allowed
  • Additional inventory deals spanning OLV, CTV, and Advanced TV can be curated or built upon request.

You can access Beachfront Media in Martin DSP today!

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