Get On Board – The Incrementality Train Is (Finally) Here

AdExchanger logo

In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve business models, upsize (and downsize), go public (and go private) and modify targeting and attribution strategies. Despite all the turmoil and noise, has it been enough to solve the fundamental problems that have long plagued programmatic media buying?

Read More at AdExchanger

Published
Categorized as Blog

Leave a comment

Your email address will not be published. Required fields are marked *